Samsung has revealed its groundbreaking crease free foldable display technology at CES 2026, which does not have any visible crease that has affected foldable devices since they launched publicly. At CES 2026, Samsung showcased a major improvement in display tech that could change the premium smartphone market.
The new Display comes with improved build quality in one way or the other. Excluding the crease-free design, the display also has an under-display camera, which allows for an uninterrupted viewing experience. These features make the crease-free Samsung Display overcome 2 major issues that have limited foldable sales, which will benefit the market share of foldables.
Industry insiders think this display tech might appear in Apple’s rumoured iPhone Fold, set to launch later this September. This would make Apple’s entry into the foldable segment the best in market display technology on launch day.
Samsung’s own foldable might also adopt this display tech for its Wide Fold series, but this depends on the internal cost between Samsung Display and Samsung MX Divisions.
The crease-free display fixes one of the primary issues about foldables and might improve adoption in the long term. If Apple enters the market with this crease-free display, it may force other foldable makers to use the same to be competitive.
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