ASUS won’t launch any new smartphones in 2026, this year. This will be a temporary pause and not a permanent change, and ASUS might launch new phones next year or make new plans for the year.
Even though ASUS is said to have paused phone launches for the year, it does not mean they’ll stop rolling out updates to already launched phones, or that phone repair services have been stopped.
This report just means that ASUS will turn their focus from the smartphone category to any other product category.
One of the reasons ASUS quit the smartphone business might be the increased component costs, similar to the RAM price hike.
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