OnePlus is a brand that has always been a favourite of tech enthusiasts. Right from the launch of the OnePlus One in 2014 to the OnePlus 12 in 2024, the company has always strived to launch products that resonate with consumers and tech enthusiasts alike.
“Never Settle” – OnePlus has lived this experience with each passing year and has consolidated its position as a reasonable brand that provides quality and can be trusted and recommended. In their decade-long journey, the company has seen some massive ups and downs. But it has always bounced back stronger.
With the first half of 2024 completed let us understand how the company has fared and what lies ahead for OnePlus.
OnePlus 12 and 12R: Elevating Your Smartphone Experience
OnePlus 12
OnePlus 12 is the next-generation flagship smartphone launched by the company in January 2024. The smartphone is known to be a big upgrade from its predecessors in terms of photography, camera, battery capacity and processor. It’s been over seven months since the device was launched for the Indian market, and the response has been phenomenal.
The smartphone is available in three colourways – Glacial White, Silky Black, and Flowy Emerald.
Here is a small recap of the specifications the device packs:
| Design and Build | It has a classic OnePlus design with an glass back and metal frame |
| Display | 6.82-inches 120Hz ProXDR Display with Gorilla Glass Victus 2 |
| Battery and Charging | 5400 mAh battery with 100W SUPERVOOC Wired charging and 50W AIRVOOC Wireless charging |
| Processor | Snapdragon 8 Gen 3 |
| RAM and ROM | 12 GB RAM + 256 GB ROM 16 GB RAM + 512 GB ROM |
| Camera | 50MP (Sony LYT-808) main camera + 64MP Periscope camera + 48MP Ultra Wide 32MP front camera |
The OnePlus 12 is one of the most successful selling devices in the company’s product lineup. The company successfully ironed out all the issues in the OnePlus 11 and made a smartphone that is the best OnePlus ever.
Now with festival season coming up, it will be interesting to see how the company keeps the smartphone relevant as the competition will heat up and many new launches will also happen.
OnePlus 12R
OnePlus 12R is the next smartphone launched by the company in January 2024 under the OnePlus 12 series. The smartphone comes under the ₹40,000 – ₹45,000 price bracket and is known to be the toned-down version of its premium counterpart. The smartphone didn’t see any phenomenal changes compared to its predecessor, the OnePlus 11R.
The smartphone is available to purchase in three colour options – Cool Blue, Iron Gray, and Sunset Here, is a quick rundown of the specifications offered by the OnePlus 12R:
| Design and Build | It has a classic OnePlus design with an glass back and metal frame |
| Display | 6.78-inches 120Hz ProXDR Display with Gorilla Glass Victus 2 4500 nits peak brightness |
| Battery and Charging | 5500 mAh battery with 100W SUPERVOOC charging |
| Processor | Snapdragon 8 Gen 2 |
| RAM and ROM | 8 GB RAM + 128GB ROM 16 GB RAM + 256 GB ROM |
| Camera | 50MP (Sony IMX 890) main camera + 8MP Ultrawide + 2MP Macro camera |
OnePlus 12R is a decent option available in the market in the 40k price range. However, there are better options available in the same price segment. Now with the market getting competitive how OnePlus will manage to keep selling this device will be interesting to see.
The OnePlus 12R is currently available to purchase from Amazon, Oneplus stores, and retail stores in the country.
OnePlus Watches: Creating Ripples in the Market
OnePlus ventured into the wearable market in the year 2021 with the launch of the OnePlus Watch 1. After a hiatus of a few years, the company entered the wearables market again this year with the launch of the OnePlus Watch 2 and OnePlus Watch 2R.
OnePlus Watch 2
OnePlus Watch 2 was announced in February this year and was made available for purchase in March. With the launch of the watch, the company aims to create an ecosystem of its own which can compete with industry giants like Samsung and Apple.
The OnePlus Watch 2 is the first watch to run Wear OS 4 by Google and is powered by Snapdragon W5 Gen 1 processor. The smartwatch offers a big and bright display and is a battery life monster. The smartwatch has both Bluetooth and WiFi versions.
Here are quick specifications of the OnePlus Watch 2:
| Display | 1.43-inches AMOLED Display |
| Battery | 500 mAh |
| Processor | Snapdragon W5 Gen 1 |
| Operating System | Wear OS 4 RTOS |
| RAM and ROM | 2GB RAM + 32GB ROM 4GB EEMC for RTOS |
| Sensors | Gyroscope Acceleometer Optical Heart Rate Sensor Oximeter Geomagnetic Sensor |
OnePlus 2 is priced at ₹22,999 and for this price, it is a great watch for those who are looking to buy a smartwatch that performs exceptionally well. For people who own a OnePlus phone, the watch will be a great addition to their ecosystem.
OnePlus Watch 2R
OnePlus Watch 2R is an affordable version of the onePlus Watch 2. It was launched in July this year at the price of ₹17,999. This budget-friendly offering by the OnePlus has a bright and sharp screen, a battery that can last for days, and beauty that is bound to attract consumers. However, not much visible difference is present between the OnePlus Watch 2 and OnePlus Watch 2R. Everything comes down to the looks, the design and the materials used in the manufacturing of both the watches.
Here is a quick rundown of the specifications offered by OnePlus in Watch 2R:
| Display | 1.43-inches AMOLED Display |
| Battery | 500 mAh |
| Processor | Snapdragon W5 Gen 1 |
| Operating System | Wear OS 4 RTOS |
| RAM and ROM | 2GB RAM + 32GB ROM 4GB EEMC for RTOS |
| Sensors | Gyroscope Acceleometer Optical Heart Rate Sensor Oximeter Geomagnetic Sensor |
This OnePlus Watch 2R is a great option for those who want an affordable smartwatch without squeezing out a hefty amount from your pocket. It is affordable, aesthetic, pocket-friendly, and carries a certain brand value.
The Nord Series: Stylish Yet Affordable
The OnePlus Nord smartphones are synonymous with three things: affordability, style and features. Back in 2020, when the first OnePlus Nord was launched, it was launched with the intention of making OnePlus smartphones available to make tech available to all without paying a premium price.
The Nord series includes – the OnePlus Nord, the OnePlus Nord CE4, and the OnePlus Nord CE4 Lite. The OnePlus Nord was launched under ₹30,000, the OnePlus Nord CE4 under the ₹25,000 price bracket, and the most affordable of them all OnePlus Nord CE4 Lite under ₹20,000 price band.
OnePlus Nord 4
OnePlus Nord 4 is the first smartphone of the Nord series. The smartphone was launched on July 16, 2024, in a special event held by the company in Milan, Italy. The smartphone is special in many different ways. Firstly, it comes with an all-metal body design that was first introduced by the company in 2017. Secondly, the smartphones comes with a very unique design.
The smartphone is launched at the ₹32,999 and for the price they charge, let us have a look at the specifications offered by the company:
| Design and Build | Metal and Glass unibody design |
| Display | 6.74-inches 120Hz 1.5k AMOLED Display 2150 nits peak brightness |
| Battery and Charging | 5500 mAh battery 100W Wired charging |
| Processor | Snapdragon 7+ Gen 3 |
| RAM and ROM | 8GB RAM and 128GB ROM (UFS 3.1) 12GB RAM and 256GB ROM (UFS 4.0) |
| Camera | 50MP (Sony LYT-600) + 8MP Ultrawide 16MP Selfie shooter |
OnePlus Nord 4 is a great smartphone for the price it is being sold. The smartphone is available to purchase on Amazon, OnePlus stores and retail stores across India. The smartphone is equipped with AI features and is bound to get more exciting features in the future. OnePlus Nord 4 will get four years of major software upgrades and six years of security updates.
OnePlus Nord CE4
The OnePlus Nord CE4 is the successor to last year’s OnePlus Nord CE3. But is it though?
The OnePlus Nord CE4 comes with a completely new and unique design, a better processor that is bound to create wonder, a camera setup that can take good photos, and an even bigger battery. But is it enough to buy a smartphone?
Let us have a look at what’s new in the new OnePlus Nord CE4
| Design and Build | A uniqu design with polycarbonate back that offers a glass-like finish |
| Display | 6.7-inches FHD+ 120Hz Display 1100 nits peak brightness |
| Battery and Charging | 5500 mAh battery 100W wired charging |
| Processor | Snapdragon 7 Gen 3 processor |
| RAM and ROM | 8GB RAM 128GB?256GB ROM UFS 3.1 |
| Camera | 50MP (Sony LYT-600) + 8MP Ultrawide |
Like all other smartphones, the OnePlus Nord CE4 has its own advantages and disadvantages. While the brighter display and bigger battery give the phone a completely new life, the limited software support makes it a little difficult to recommend. The samrtphone will get two major Android updates and three years of security update.
The smartphone is priced under 25k price band and is a decent option for those looking to buy a OnePlus smartphone at a limited amount without spending too much.
OnePlus Nord CE4 Lite
The very first samrtphone in the OnePlus Lite series was launched by the company in 2022, OnePlus Nord CE2 Lite. The smartphone became an instant success and went on to become the bestselling smartphone of the year. Same history was repeated in 2023 with the OnePlus Nord CE3 Lite.
The OnePlus Nord CE4 Lite is a watered-down version of the OnePlus Nord CE4. The smartphone is priced under ₹20,000. The smartphone is available in three different colour options – Mega Blue, Super Silver, and Ultra Orange.
For this price, let us look at what is being offered by the company
| Design and Build | A unique design with a plastic back and glossy finish |
| Display | 6.67-inches 120Hz AMOLED Display 2100 nits peak brightness |
| Battery and Charging | 5500 mAh battery 80W Wired charging |
| Processor | Snapdragon 695 |
| RAM and ROM | 8GB RAm and 128GB/256GB ROM UFS 2.2 |
| Camera | 50MP (Sony LYT-600) and 2MP mono camera 16MP Selfie Shooter |
The smartphone has lots of negatives and positives. The display is the highlight of the smartphone this time. The same old Snapdragon 695 processor is the biggest upset. The smartphone will get two major Android upgrades and three years of security updates. If the processor was slightly more powerful then it would have been my recommendation under 20k.
OnePlus Pad 2: A Worthy Successor?
It was in 2023 when OnePlus forayed into the tablet market and launched its highly successful, OnePlus Pad. Continuing the trend, OnePlus launched Pad 2 this year in an event held in Milan, Itlay. The OnePlus Pad 2 comes in a single colour option – Nimbus Gray. It is priced at ₹42,999 and is available to purchase on Amazon, OnePlus stores and retail stores across India.
Currently, it is one of the best Android tablets present in the market. Let’s take a look at the specifications
| Design and Build | Metal unibody design |
| Display | 12.1-inches 3K LCD Display 900 nits brightness 144Hz refresh rate |
| Battery and Charging | 9510 mAh battery 67W charging |
| Processor | Snapdragon 8 Gen 3 |
| RAM and ROM | 8GB RAM + 128GB ROM 12GB RAM + 256GB ROM UFS 3.1 |
| Camera | 13MP Rear Camera 8MP Front Camera |
The OnePlus Pad 2 comes with a Magnetic Keyboard, a Stylus, and a Folio Case. All of these things help in increasing the productivity of the tablet. The tablet comes with Oxygen OS 14.1 based on Android 14 and there are several features provided to increase user experience.
OnePlus Buds: Seamless Connectivity
The OnePlus Buds are some of the affordable options available in the market. They are stylish, affordable, and provide a great experience. This year till now the company has launched two variants – the OnePlus Buds 3 and the OnePlus Buds 3 Pro. They are wireless earphones which are bound to give a rich and premium experience to the consumer.
OnePlus Buds 3
OnePlus Buds 3 are available in two colour options – Splendid Blue and Metallic Gray. They are currently being sold at ₹4,999 on the Oneplus store and can be purchased from the OnePlus website, Amazon and retail stores across the country.
The case of the Buds 3 feels premium and has a matte finish. They come in dual tone finish, have an IP55 rating, Dual Connection and Bluetooth 5.3. It also offers Active Noise Cancellation up to 49dB and has a great battery life.
OnePlus Buds 3 Pro
OnePlus Buds 3 Pro are available in two colour options – Soft Jade and Starry Black. They are currently being sold at ₹3,299 on the OnePlus website. They come with three different ear tips according to the usage of the consumer – S, M, and L.
They offer a great battery life of up to 44 hours, Active Noice Cancellation (ANC) of up to 49dB and an IP55 rating. They provide a premium experience at an affordable price.
What Next for OnePlus?
The first half of the year was all about launches. From smartphones to earphones, the company launched many products. Every product launched by the company is unique in its own way. For some products, their display was the highlight while for others their camera became their ultimate selling point.
The second half of the year will be all about some new launches by the company and susatining in the market that is about to get highl competitive once the festival season kicks in. But one thing that will always stay with OnePlus will be there of Never Settle.
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